5 Social Media Time-Saving Tips for the Holiday Season

22 11 2012

With the holiday season just around the corner, everybody is so stressed out and crazy busy… As female entrepreneurs, we often have to juggle business and family life. Let’s face it, the holidays DO add extra stress. Who hasn’t ever tried to have Martha Stewart perfect holidays with homemade gravy, an award winning stuffing AND a successful business?
But the truth is that CONSISTENT social media marketing is an absolute MUST! If you don’t find the time to engage with your clients– your competition surely will. Here are some great tips for stress free social media marketing during holiday season:

Set boundaries. This might sound crazy, but setting boundaries helps you to better focus on your priorities and focus means power! There are only so many hours in the day. What time is sacred? Weekends or evenings? You can spend your entire life chasing down that pot of gold at the end of the social media rainbow. You need to find a strategy to do effective social media marketing in a way that is good for you and your business, otherwise you’re going to feel overwhelmed and exhausted and your posts will lack inspiration and energy.

Prepare a batch of posts. Carve out a block of time to spend on writing blog and Facebook posts. Rather than sitting down each and every time you are logged into your Facebook account thinking of fresh content… sit down for about an hour each week and write down a list of ideas that you could talk about. This will provide you with material for several posts at a time, which you can then post a few days apart.

Create a social media schedule. You don’t have to post every day. What is important is that you’re engaging your audience with quality content that will get a reaction. That doesn’t mean just posting to let people know you have a special sale this week. Promotional content is great, but it should be part of a varied mix of valuable content, images, tips and personal thoughts.

Use the Facebook schedule feature. You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 15-minute intervals. All times correspond to the current time zone you’re in. It’s super easy:

1)    Choose the type of post you want to add to your Page.
2)    Click the  “clock” icon in the lower-left of the sharing tool.
3)    Choose the future year, month, day, hour and minute when you’d like your post to appear.
4)    Click Schedule.

Link Your Accounts. Are you struggling to find the time to post to 3 different accounts? Focus on just ONE and link the other two profiles so that anything you post is circulated on all three.  For example anything you posted on Facebook could be sent out on Twitter and vice versa– anything that you post on Twitter could be posted on your Facebook page (keep in mind that Twitter has a 140 character limit so remember if you post anything longer then it will be incomplete).

Emergency Tip: Really, really no time at all today? Log into your Facebook account, scan your wall and SHARE a very cool post!

Social Media marketing is a powerful business tool that won’t be going away any time soon. Ignoring it doesn’t help. Over the last few years, social media has become more and more important for businesses and consumers. Building and maintaining an online presence is a must, otherwise you’re going to lose money.

I know, I know, there are a thousand other things you need to do as a business owner, mom, wife, girlfriend, president of your book club… But what’s more important than getting your brand online and being talked about? So if you don’t have the time then you better make it or you hire an expert to do it for you because social media marketing can really help you to attract more clients and to grow your business.

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